The marketing, communication and media beast is insatiable, isn't it. No matter how much we feed it, it still demands more. More content, more images, videos, words and phrases. Gimme more insight and opinions it screams. Stand out, cut through the noise. Grab that...
Ah, the tone of voice. That sleight of hand that conveys authenticity, honesty and builds relationships. But tone of voice is trixy. It’s elusive, intangible. Hard to pin down. Tricky to get right, yet it’s so darn obvious when it's missing or just plain wrong. I mean...
A framework to keep your content flowing A blank calendar stares back at you, just waiting to be filled with content to delight, inform, motivate and inspire your audience. What’s your next step? Run for the hills or sit down and plan. Before you grab your boots and...
Fiddling around with my homepage copy as I do from time to time, I deleted the word ‘thoughtful’ and put it back in - several times over. Why the hesitation? Because I know I’m thoughtful and I do like to have both feet firmly on the ground. I’m no high octane,...
Somedays it’s a brief exchange. Other times a long overdue deep and meaningful triggered by a ‘how are you, I know things have been tough?’ Sometimes a more transactional, ‘How was your weekend’ as we swap books read, films or box sets watched, places visited. The...
Why are FAQs important? Thought for the day & it’s a practical one! Of all the items in your comms toolkit I think FAQs could the hardest working item and here are just a few reasons why. Have a read & let me know what you think ? I think FAQs instantly make...
Is there a particular person whose face springs to mind when you sit down to write your blog, social media caption, or website (delete as applicable) or is it a blend of different people? A picture that you’ve built up over time. A picture that was once sharp and in...
Stories play a huge part in our lives. From the stories we’re told as young children, to the tall tales that form family folklore and shared experiences that bind friendships. But what about business? What role does storytelling play in business when the word...
Flattery will get you everywhere isn't a phrase you associate with a train journey, but bear with me. It came to me as I sat on the 10.15am from Leeds to Kings Cross the other Monday morning. I was listening to the train manager read her script over and over again as...
There I was, stood in the queue, waiting to go into Curry’s PC World trying not to listen too closely at an animated conversation two colleagues were having. All very good natured and suddenly one of them said “Now I understand! You only told me half the story.” I’m...
