LIW is a global leadership development consultancy with bases in the UK and Australia, it is a consultancy filled with smart brains and people who truly embody their brand values. Open to ideas, challenging the status quo and above all, making their content as human as possible, it was a truly collaborative, flexible approach to working.
It started out as writing a weekly 200-word mini blog in the summer of 2021 after a word of mouth recommendation, but quickly evolved into a tone of voice, ‘can you help us with this proposal, that download and help us shape and steer our content strategy’. Oh and write the content kind of job. And I loved it.
I worked closely with their marketing consultancy liaising with colleagues in the UK and overseas to write:
- Monthly blogs segmented for their target audience
- Monthly email newsletter from the CEO
- Lead magnets, downloads
- Tone of voice direction and copy support for social media
- Support content strategy
“Working with Harriet was a true partnership, one that delivered a step change in what and how we communicate to existing and potentially new clients. Harriet brought her considerable passion, skills, and expertise, blended with a genuine curiosity to understand our business and then created engaging, powerful and highly relevant communications that were aligned to our business ambitions. I also really valued Harriet’s pro-activity in developing and sharing new ideas, thoughts and approaches aligned to what we were looking to achieve through our partnership.”
Mark Ferguson, Head of EMEA, LIW