Lead designer at Ilkley’s AMC Design, Ann Marie is known for her love of bold colours, rich patterns and textures blended with smart, clever interior design ideas. When I started working with Ann Marie in March 2019, she already had a well-established online presence but there was an opportunity to create fresh, and engaging content that would bring her interior design story to life (from Dublin to London and from lawyer to interior designer) and match her full of life personality and designs. During the time I worked with Ann Marie:
- I developed a social media content strategy based on key messages that showcased her design ethos and journey from lawyer to interior designer.
- I combined Ann Marie’s knowledge and understanding of her clients with regular audits of social media insights to create content that would resonate with followers, including existing and potential clients.
- The new content strategy opened up opportunities for AMC Interior Design to grow and broaden its social media community leading to an invitation to join the Interior Design Collective, an invitation only network of independent interior designers based in the UK.
- I wrote website copy for the newly designed AMC Interior Design website, working with Ann Marie and her website designer to ensure the new copy and design reflected the AMC Interior Design story being told in social media and in other marketing activity.
“Working with Harriet was a brilliant experience. She had fantastic ideas for content and has an incredible talent for creating engaging content that resonated with my business and writing in a way that was so natural and engaging. Thanks to her work my social media became far more consistent across all the channels and truly reflected my work and my brand. Thanks to her input, I was gained a significant number of additional followers on Facebook and Instagram and my website has been transformed, bringing in additional clients.”
Ann Marie Cousins, founder & Interior Designer at AMC Design