Reflect: Time to look back through your blogs, feeds and newsletters and see how much you’ve shared already. Congratulate yourself before you start reflecting and analysing. It’s so easy to lose sight of what we’ve achieved. And when you’re ready, take a look at the data.
I’m really, really not a numbers person (I failed Maths O Level first time round) but even I can get my head round data and insights for my social media feeds and website. And I don’t think being married to a data analytics and insights specialist for almost 18 years has helped that much!
Take some time to get familiar with the numbers. Your insights will help you to build a clear picture of who your clients and followers are, how they’re engaging with you and the content they love, so that you can give them more of it.
Mind the (content) gap
And ask yourself if you’re giving your clients a true picture of who you are, what you do and the ethos behind your business? Or are you only giving them part of the story. These headings are pretty helpful to guide as you look back through your content.
Education (building brand awareness)
People (creating connections and relationships with people)
Selling (promoting your products and services)
Use your insights and these headings to spot the success and opportunities to plug any content gaps.