Perspective and a clear head
The thing is, it can be really hard to see the wood for the trees, when you’re running your own business. Sometimes what you need is a bit of perspective. You might think you’re being crystal clear in your messaging, but what clients read and hear might be different.
And I know this from my own experience, because even as a copywriter & with decades of communication experience, I find it really hard writing my own content. I often find I have too many words, rather than enough. I end up tinkering round, sometimes to the point where I’ve lost the original core message. Luckily, I can spot this and will row back to my original notes and get back on track.