The Sewing Shed
Copywriting and coaching (2019 – ongoing)
The Sewing Shed is the place to go if you’re a sewer, crafter or maker in the Ilkley area and want expert tuition in friendly surroundings. Leonie got in touch with me towards the end of 2019 and asked for my help in refreshing her website content. Since then I have worked on a number of other ad hoc writing projects and run a couple of one-to-one coaching sessions.
2021: Leonie booked a coaching session to focus on how she could engage with her clients, on social media and elsewhere, especially during lockdown while The Sewing Shed was closed. This led to me creating a new approach for her email newsletter and rewriting The Sewing Shed flyer and.
This is a truly collaborative working relationship – Leonie creates the content and I copy edit – taking into account The Sewing Shed audience, brand voice and core messages.
2020: Content had been added to The Sewing Shed website over the years and there was an opportunity to make it more user friendly, and ensure it reflected The Sewing Shed’s ethos.
Once key messages, tone of voice and audience analysis had been completed, I carried out a content audit to identify new content to write, edit or remove.
I wrote new class descriptions, tutor biographies, Homepage and About sections and provided the new copy in word format ready for the web designer to upload.
I have also run a 121 coaching session for Leonie on how to build social media following and provide ad hoc support with messaging.
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