Now I get it – you only told me half the story
Now I get it, you only told me half the story!
It’s that lovely moment when the fog lifts and everything becomes crystal clear isn’t it? I overheard this comment during an animated conversation between two colleagues at Curry’s PC World one day. I was queuing to go in, not randomly eavesdropping.
It made me smile because you do need to tell the whole story. Paint the full picture, not your edited highlights. The challenge is knowing how much to put in and when.
Confusion and missed opportunities
How many opportunities are missed because people don’t understand what you do or why they should get in touch.
How clear are your messages?
It can be hard seeing the wood for the trees when it’s your own business. Often you’re just too close. You might think your messages make perfect sense, but what clients read and hear might be different. And I know this from my own experience – writing your own copy and telling your own story is hard.
Are you telling the full story?
Reviewing your content against these three headings will help you to spot any gaps and see if your content is in step with your current business priorities.
- Educate: build brand awareness
- Connect: engage, create connections and build relationships
- Sell: promote products and sell services
Flick back through your most recent content (blogs, emails and newsletters – not just social media) and add up how many fall under each heading. Are there any surprises? How does it tally with your current business priorities? Does the balance need to shift? Does your content reflect what your clients are thinking and talking about?
It might just give you your own lightbulb moment and help you to shape your content and messages over the coming weeks and months.
If you need help seeing the wood for the trees, give me a call. I’m here to give you that all-important perspective and objectivity.
Contact me to book a free Discovery call and see how I can help you tell the full story.