I think FAQs instantly make you think like your client (which is always a good thing). Coming up with the questions alone will force you to think like your client. What do they need to know about working with you? Here are a few other reasons why I think it’s worth spending time on FAQs.

Practical & organised: the classic questions: what / how / where / when / how much & how forces you to focus on the nuts and bolts of your business. But crucially, from your client’s perspective. 

Flexible: you can add to them any time e.g. If you’ve reopened after Covid 19 lockdown and want to clients to know how your business has adapted and what it means for them and they way they do business with you – update your FAQs and let clients know via your usual comms channels (social media / email newsletter) with a link to the newly updated FAQs. 

Transparent:– less flights of fancy and creative whims. This is about being clear, open and transparent. It’s about being open about who you are, what you do and how you can help your clients.

Constant presence: they might shun the limelight but FAQs should still have a place on your website main menu. Because once you’ve hooked people with your carefully crafted About me and Services pages you’ll need to give them the lowdown. This is where details matter. Show people you have nothing to hide and you’ve already anticipated any questions they might have.