Writing in plain English
She didn’t sound like a robot, reading words written by someone in head office who hadn’t been near a train in years. This was the perfect example of writing in plain English.
First person: ‘I’m sorry I only have five carriages on this train.’
Active voice: ‘I’m watching the CCTV and I can see that you’re all in carriage b.’
Human voice: ‘Please don’t sit there with a small bottle of water in front of you for the whole journey and think it means you don’t have to wear your mask. You do.’
Plain English: ‘Your mask needs to cover your nose and your mouth. There’s no point in doing it otherwise.’
It sounds so obvious, but how often do we hear corporate speak: stilted sentences and words we’d never use in everyday life, leaving us cold, underwhelmed and confused.