Basic communication toolkit
(Also known as the building blocks of great copy)
Giving my copywriting consultancy a brand name, logo, website and social media channels has been my lockdown project. My husband bought chickens. At the moment I’m not sure which was the easier option!
Because even with almost 30 years of working in the communication business and the second time I’ve set up a business, it doesn’t get any easier writing and talking about yourself. It really is so much easier doing it for someone else. But I also know that having a brand name, logo and website alone won’t set you on the path to success.
Your Basic Communication Toolkit has to come before you even start thinking about your logo, branding or website. Key messages, tone of voice and client profile are the essential building blocks of your marketing and communication activity. It takes time but it will make your life easier – I promise! Read on to find out what’s in your Basic Communication Toolkit or Contact me and I’ll talk you through it and how it will make your life easier.